Digital Marketing

In an age where we spend almost seven hours online a day, it’s a noisy world out there. Digital marketing can help you cut through the noise and get your brand seen online.

Methods like Paid Marketing (PPC and Paid Social) and Search Engine Optimisation (SEO) work together to get your brand in front of your target audience.

Whilst organic marketing builds the foundation, digital marketing will help take your brand to the next level. Let’s get new eyes on your brand, helping you to target keywords you might not organically rank for but are still relevant to you, as well as raising visibility of your brand in areas you cannot organically target.

Furthermore Marketing Digital Marketing Agency

Digital Marketing

In an age where we spend almost seven hours online a day, it’s a noisy world out there. Digital marketing can help you cut through the noise and get your brand seen online.

Methods like Paid Marketing (PPC and Paid Social) and Search Engine Optimisation (SEO) work together to get your brand in front of your target audience.

Whilst organic marketing builds the foundation, digital marketing will help take your brand to the next level. Let’s get new eyes on your brand, helping you to target keywords you might not organically rank for but are still relevant to you, as well as raising visibility of your brand in areas you cannot organically target.

PPC Strategy

Data is the starting point of any good PPC strategy. Our PPC experts will come up with a roadmap that includes your goals as well as any information we already know from specialist tools like Google Analytics (GA4). By plotting our journey from available pre-existing data, we cut out unnecessary detours and avoid roadblocks, supporting you to reach your destination as quickly as possible – results.

Paid Search Strategy

Google’s suite of reporting and tracking tools are the starting point for all our paid search strategies. Featuring advanced tools that can do everything from following individual customer journeys through to building strategic shopping campaigns, our experts know the right way to engage these tools and ensure your strategy is backed up by numbers.

Paid Social Strategy

The benefit of paid social is that it is heavily goal orientated. We build paid social strategies by combining any available, previous data with your goals. We can also focus purely on your goals, testing and trialling different methods to find your brand’s sweet spot!

Interested in social advertising? Click here to visit our social media management page.

Google & Shopping Ads

Google Ads and Shopping Ads both allow you to appear in search where the fruits of your organic labour may not show. We’re not just talking about at the top of the search; we can also help you reach your target audience with methods such as Google display ads, too.

The benefits of Google Ads are that you can set your goals and drive relevant traffic to your website, all defined by you. This can also feed into audience testing, landing page experiments, and overall improvement of your website guided by user interaction. 

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Search Engine Optimisation (SEO)

In the simplest terms, Search Engine Optimisation (SEO) is an organic foundation that we lay that makes your content attractive to not only your users, but also search engines. There are three main parts to how we approach SEO.

On-page SEO

The main goal of on page SEO is to ensure your page is crawlable and therefore indexable by Google. By matching the user’s search intent with the right key words in your copy, this will affect how Google ranks your page. A key consideration when looking at on page SEO is to create a page that has relevant, compelling content from start to finish.

Off Page SEO (Link Building)

Off page SEO, on the other hand, deals with content that lives outside of your website. Ultimately, the goal is to improve Google’s (and other search engines) trust in your site (Domain Authority (DA) resulting in them showing your website to its users.

Outreach is a key part of this and creating content that is relevant to the platforms you’re reaching out to, your topic, as well as being valuable to the person who wants to click the link.

Technical SEO

Technical SEO deals with all the bits under the surface that your user can’t see, but Google can.

By optimising your technical SEO, we can assist Google and other search engines to better understand what the page is about and in turn recommend it to the right audience, satisfying their search query.

It also helps to rank your content in different locations on Search Engine Results Pages (SERPs). This could be anything from FAQs to news sections, videos through to carousels.

Reporting

Reporting is a vital step of any paid marketing strategy. It’s not a set journey with a start and an end point. Instead, we look at paid marketing as a circular process. Data backs up our strategy, which informs our delivery, which we then monitor by looking at the data… Catch our drift? 

By looking at the numbers, we can plan our next move in the overarching strategy, understanding the campaign’s successes and shortfalls so we can optimise your paid marketing campaigns to their full potential.  

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Digital Marketing FAQs

This all depends on your goals, available past data, and niche. One thing we can say for sure, though, is that you should over-estimate your budget. Competition in paid advertising paired with variations in the algorithm means that you need to set your budgets to allow for these curveballs. 

Easy, tiger! We love your enthusiasm; we’ll just need to lay down a good foundation first to set you up for success. Google tracking and a Facebook pixel are a couple of tools we need to make sure are in place so we can focus on delivering the best campaigns.  

Paid marketing is competitive, there’s no two ways about it. Most popular social media platforms now prioritise video, and we’d advise you to do the same. With TikTok taking the social sphere by storm, platforms like Facebook and Instagram are trying to keep pace with short, snappy videos. Other visuals are still relevant, but if you’re limited in what you can prioritise, make sure it’s video.

We’d love to give you a one-size-fits-all answer, but the simple answer is: it depends. A not-for-profit organisation’s version of success is going to be vastly different than that of a competitive eCommerce company.  No matter your goals, we’ll make sure your paid marketing strategy is optimised accordingly. 

It’s not an overnight process. SEO is not as quick as ads. As with any organic approach, slow and steady wins the race. By trying to appease a giant like Google, which can deal with up to 5.6 billion searches per day. On average, we’d recommend allowing six months or more (depending on the size of the challenge!) to see results.

A solid foundation is vital to make sure you get the best out of your efforts. First, an SEO audit of your current website is in order, which will identify what we need to improve, how we improve it, and where. We’ll also make sure the correct analytics are in place so we can understand user behaviour, and from there we can start to build your presence with SEO.