Sleep8 UK eCommerce Marketing
Mattress and bedding experts Sleep.8 felt their previous paid marketing efforts were sending their audience to sleep before they’d even got a chance to try their mattresses. Sleep.8 came to Furthermore to inject new life into their campaigns and, most importantly, wake their audience up!
In the first instance, Sleep.8 came to us to refresh their brochure-style website. We implemented a new design that was UX efficient, positioning Sleep. 8 to improve the UK’s sleep quality with their innovative range of mattress and bedding products. Sleep.8’s new website was able to process orders online, opening up a whole new world of possibilities for their bottom line. Whilst previous efforts had fallen flat, Sleep.8 came back rejuvenated with a desire to generate conversions, track customer journeys, and meet their return on investment (ROI) goals.
As a secondary goal, the brand also wanted to drive foot traffic to their brick-and-mortar stores in Bluewater, Chelsea, Lakeside, Romford and Guildford.
A robust paid marketing strategy was required.
How we helped them
After auditing the brands website and previous paid marketing efforts, we were able to develop a strategy that would open the nation’s eyes to Sleep.8.
Pay Per Click (PPC) marketing was a clear choice. As well as being part of the client’s initial brief, as an emerging brand Sleep.8 had low visibility in the UK. We were able to bring significant traffic to their website compared to before whilst simultaneously building brand awareness with social marketing. Month on month we have continued to support Sleep.8 with increased traffic.
Our digital experts created PPC tracking goals that not only incorporated the client’s conversion goals, moving away from past strategies that were inefficient and not productive to the brand’s goals.
Alongside this, a new strategy was put into place to accommodate each key product, allocating budgets to monthly key targets.
“Since working with Furthermore, they have brought consistent levels of traffic to our website, maintaining a steady flow of users whilst simultaneously bringing relevant conversions.
Previous efforts by another agency fell flat, and user tracking was lacking. In turn, optimising our ads messaging was impossible.
Furthermore have brought a fresh approach alongside a data-driven strategy across all our campaigns, and their team have supported us whenever our website has an issue or we need to step up our strategy.
A quick and flexible agency, Furthermore know exactly how to align with our expectations and deliver results back by numbers.” – Daniel, Sleep.8