Stuck with your social media strategy?
FurtherMore Marketing are experts in clever campaigns and consistent content. We don’t just write relevant post content, we put together full social media schedules which tie in with your business objectives. With this approach, we can help you turn your followers into a fan base, creating a community that are engaged with your brand.
Benefits of our social media management
- Follower growth
- Increased brand awareness
- Reporting and analysis
- Engagement with potential customers
- Account management
- Social media audit
Read on to learn more about examples of campaigns we have created and run for our clients.
Putting people on the map
When first taking on the SaxonAir social channels, the main areas of focus involved making their page, content and services more accessible to the general public whilst showcasing their expertise and without losing the luxury associated with flying privately. We also aimed to expand the reach of each social page and follower growth.
To tackle this we implemented a regular posting strategy to amplify their organic social, focused on using high quality, diverse and interesting images paired with excellent copy that prompted a response from followers. We accompanied this with paid social, using targeted boosting to help amplify their reach.
Additionally, we helped them collaborate with brands/companies on social media that they partner with offline and helped run campaigns with them to spread awareness and increase page engagement.
As a company SaxonAir are involved in many initiatives and offer a range of charter services. We’ve tailored their social pages to reflect this using informative and exciting content that grabs peoples attention, enables collaborations and helps to generate leads.
As part of a joint campaign between Niche Cocktails and SaxonAir, the team created a map and mini cocktail illustrations to use in an animation that was posted on both Instagram accounts to launch and track a competition.
We decided to use animation for this campaign as video content is proven to be more engaging on an Instagram feed. Animation helps to capture and retain viewers’ attention for longer periods of time than static content.
This competition received many comments with viewers getting involved, so we added in mini cocktail pins for each suggestion onto the map!
Fall in love with a brand
Woodforde’s Brewery wanted an agency who can not only manage all of their social media accounts but also generate content, content plans and work with the company strategically to grow their brand awareness and perception.
valentine’s Day is always a big talking point on social media, and we’re always looking for new and interesting ways to tie it in to our client’s brands. Working for Woodforde’s, we thought, “how can we tie in cheesy beer puns with the perfect pairing?”. Through creative conversation we developed a campaign around ‘the girlfriend and side chick’, using the national lockdown to tie into trending conversations and engage large brands.
With funny captions, text messages and street names for the social posts, we designed four posts that worked across Instagram and Twitter, ensuring the dimensions were adapted for different platforms for ultimate engagement.
The neon typography, the emojis and the rain-soaked windows made this collection of posts look like the perfect rom-com!