If you’ve been on LinkedIn recently, you may have noticed several new updates. The website has a new design, and updated search and messenger functions, among other things.
Earlier this year LinkedIn’s launched its ‘Stories’ feature! LinkedIn is following in the footsteps of Instagram, Facebook and Snapchat by bringing a professional twist to the 24-hour stories format we know and love!
LinkedIn has been testing Stories over the last few months, with users in Brazil, the Netherlands, Australia, UAE, and France able to access the new feature. The roll-out of LinkedIn Stories seemed to slow of late, with Australia being the last region to get access back in June, but according to LinkedIn, user reception for Stories has been ‘amazing to see’.
Adding stories to the world’s largest professional social network makes sense. It allows the everyday person to post casual updates about their career life and gives career coaches and experts a platform to share spontaneous advice and stories for job seekers.
Whos LinkedIn story can I view and how?
On the mobile app, at the top of the homepage, you can view Stories posted by people you’re connected to or follow and LinkedIn Pages that you follow. See insert below:
What does this mean for brands?
Simply put, this feature will provide a new, temporary way to share information with your professionally motivated audience. And although having another channel to contend with might feel overwhelming, there are lots of ways to turn this into a new creative opportunity to support your business goals.
How to use LinkedIn ‘Stories’
Although LinkedIn Stories has not be launched in the UK yet, we do know it will be much like Instagram stories: your content will be up for 24 hours before it disappears. You can post 20-second videos or a photo and add stickers and text to dress up your post. However, LinkedIn suggests keeping things professional while demonstrating personality. We have to remind ourselves it’s not like Instagram or Facebook.
Suggestions on what to post:
- Things you do at work such as a behind the scenes or productivity tips.
- What you do around work that helps you achieve work-life balance. You can, for instance, talk about your morning routine.
- Information relevant to the work that is happening around you such as industry breaking news and trends.
If you’d like to know more about how you can take your LinkedIn page to the next level, contact Furthermore Marketing on +44 1603 273131.