A premium meat producer needs a premium website. As a supplier of free-range Norfolk turkeys, as well as producer of smoked meats such as duck or chicken, Mortons Traditional Taste wanted a clean, inviting website that showcased their quality meats.
The new website was supported by a complete rebrand, with a new logo and custom, hand-drawn graphics that set the mood for this quirky, homely brand.
We put Morton’s awards from and centre on the homepage to help build trust for customers who may never have ordered a turkey online before.
We developed an e-commerce site using the popular Woocommerce platform for WordPress. This offers plenty of great functionality out of the box, but includes a highly functional API and allows developers to customise data through CRUD objects.
Weighing up the benefits
Seasonal meat suppliers have an enormous amount of work concentrated into a couple of weeks and systems should work seamlessly without getting in the way. When the turkeys are boxed for delivery, new orders need to appear on the scales in the dispatch room automatically.
Using Woocommerce’s sophisticated API, we were able to give the company’s scales access to customer orders automatically, online and in a completely secure manner.