Morton’s Event Hire needed a top-drawer website to help sell their premium marquees. They already had a reputation for outstanding customer service, but the existing website didn’t do the brand justice.
We developed a new look and feel for the brand, including an updated logo, to showcase the beautiful backdrop their marquees provide for some incredible weddings.
We developed a bespoke site based on WordPress. In addition to being a brochure for their services, the site has forms that capture information about a customer’s event, from the number of guests to extras like luxury toilets and generators.
The form uses this data to calculate a package that is suitable for the customer. When the customer chooses to send the quote to their email account it sets off a chain of events. A PDF is generated for the customer as a personalised brochure, which is attached to an email and sent to them.
Likewise, a single-page version showing the options requested is emailed to the back office.
Finally, the details of the customer and their quote are pushed into the customer’s sales management tool, in this case pipedrive, creating a new sales record for their admin team to action.
The initial benefit was, paradoxically, having the phone ring less! A perennial problem for the luxury marquee industry is people assuming this is a “cheap and cheerful” option for your back garden. Whilst it is competitive to some wedding venues, giving people a chance to discover the price and without any pressure meant that the company only received solid sales leads from interested customers.
That left the team free to prepare quotes for likely prospects and has increased the conversion rate of their sales leads.
Since the website launched, the company has gone from strength to strength, growing year on year to allow it to invest in even more styles of marquee and take on additional staff.