We can you help you set the narrative you want for your business.
A good PR story is infinitely more effective than a front page ad.
Your PR account manager will articulate your offering.
Sounds simple; but often companies make the mistake of failing to communicate what they do and why they
do it better than their competitors.
We get under the skin of your business and then suggest the best methods for communicating your message,
be it through press releases, events or awards.
We create opportunities to make your business part of the conversation.
There’s no “one-size-fits-all” approach to PR campaigns.
We embed ourselves in your business,
understanding who you are,
your business goals and how the campaign supports your marketing strategy.
Words are powerful and affect your image.
We have experienced copywriters that can write in any style, capturing
tone of voice for your
company that convey your message clearly, concisely and authentically.
Public Relations Services
PR lets you tell the story of your brand; who you are, what you stand for and your approach. It is such an effective mechanism for guiding how people see your business in a competitive marketplace; it lets you tell a story to give context that would lack credibility in an advert. An endorsement or positive mention from a third party is always more trustworthy than an advert!
We write compelling press releases that tell stories which are relevant, topical and useful. In other words, press releases that journalists want to share! We can produce accompanying infographics and even videos, which often results in a link back to your own website. This doesn’t just give you a PR boost, but an SEO one too. Backlinks from large news organisations give you a tremendous rankings boost!
Press Office Management
You’re busy running your business. Can you spare the time to write a press release, get it signed off by stakeholders, distributed to media outlets, follow up and chase journalists and maintain relationships with those journalists to increase the chance of them using your releases? Many of our customers can’t so trust FurtherMore Marketing as their ad hoc Press Office. There when they need us, at much less cost than a Press Officer.
Bad news happens to everybody. It’s how you deal with it and get ahead of the problem that counts. Whether an accident or injury has occurred or a product launch hasn’t gone so well, you need the right support, fast. Our PR customers on retainer benefit from out of hours crisis management - we can be meeting with your team within an hour to look at the problem and identify the solution. You have enough to manage yourself in these situations. Let FurtherMore Management manage the press office!
Reviews and testimonials matter. “Micro reviews” on sites like TripAdvisor, Feefo and Google Local are a couple of sentences that have a big impact on your business long term. We work with your team to ensure customers leave reviews that support your business. This is a new spin on public relations but is so important. Would you choose a business with no reviews, or a raft of reviews 4* and over?
Putting on an event is a tremendous opportunity to create your own headlines, tell the story you want to tell about your business or the sector you work in. It’s also full of potential pitfalls that first-timers can fall into! Our event management packages are surprisingly affordable, taking all the hassle out of logistics and allowing us to wring every publicity opportunity out of the event to boost your reputation.
Would you like to speak to us about Public Relations?
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