Tapping into the Facebook universe to achieve your marketing goals

It is needless to say that Facebook is one of the most widely used social media platforms with over 2.6 million monthly active users. Just let that sink in!

Somya Rastogi

Social Media Executive

It is needless to say that Facebook is one of the most widely used social media platforms with over 2.6 million monthly active users. Just let that sink in! Because of this, Facebook can be a vital part of your marketing strategy and tapping into this online platform can lead to a wealth of potential customers and brand advocates for your business.

Mastering the art of setting up a Facebook Business Page

A Facebook Business Page is the soul of your social media presence. From showcasing your products to advertising them and interacting with customers, there are a myriad of things you can do to jazz up your marketing game! But wait, how can you set up the page in an effective way that yields the best results? Here are some golden rules:

#1 Do a hygiene check (It is the age of sanitisers anyway! #CovidPuns)

Fill in the basic information about your business, add the website, location, username, and a profile picture complimented by a cover photo that resonates with your brand. Voila, you are ready to start! Yes, it is that easy!

Pro tip>> Once your Page has 25 Likes, you can claim your vanity URL! This helps your users find your page easily and for you to plug-in promotions more effectively. Your URL will look like “facebook.com/YourBusinessName”. 

#2 Build your page like a pro

Once you are live, it is ideal to build your community. This calls for a robust content marketing strategy. Plan your content calendar, aimed at giving back something to your audience. The rule of thumb here is Educate, Motivate, Surprise and Engage your users with what you say. The more relatable and trending content it is, the higher the chances of sailing your boat upstream. 

Pro tip>> Use tools like Google Trends, Facebook Insights to ascertain the best time to post, key demographics and what your audience is engaging with the most. And if you need help creating that high level content, make sure to send us an email to see how we can help!

The science behind using Facebook Business Manager

Page is live, content is rolling out, but what’s next? Well, the best part is yet to come! Facebook’s advertising. Welcome to a whole new world of targeting your key audience to maximise your ROI. Facebook calls it “a one-stop shop to manage business tools, business assets and employee access to these assets.”

Facebook Advertising tools help you turn shoppers into customers. Wondering how? Follow our lead…

1. Upload a catalogue for free, and let people shop from your virtual store.

You don’t even need a website to boost your online sales! Yes, that’s the power of Facebook marketing. Set up a Facebook shop, where people can browse your products and learn more about them right from the App. You can use your catalogue to run dynamic ads, set up shopping on Instagram, connect to a business Page shop and more.

2. Get deeper insights about the customer journey with free measurement.

What motivates your customer to initiate a purchase? Facebook offers measurement tools that help you understand where and how people are buying your products. 

3. Define the shopping audience you want to reach and find more lookalike customers.

Deliver your ads to people you already know, whether that’s through Facebook pixel, or a list of people who have visited your shop or your mailing database. Custom audience lets you do detailed targeting.

There’s a lot to explore when it comes to Facebook marketing, and it might all seem a little overwhelming at first, but it is definitely worth delving into in order to take your business to the next level! 

Hopefully this guide can help get you on the right path, but if you need more help, whether that’s with content creation, advertising or you simply don’t have the time, we’re here to help! 

For more informative updates, watch this space and don’t forget to join our mailing list below!

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