Westover Case Study

Westover Case Study

An agency and client match that go together like curls and Cavapoos 🐩 Our partnership dates back to 2017, and in this time frame it’s safe to say we have hand-in-hand (or paw!) skyrocketed together as individual businesses. In what way, you ask?

An agency and client match that go together like curls and Cavapoos 🐩 

Our partnership dates back to 2017, and in this time frame it’s safe to say we have hand-in-hand (or paw!) skyrocketed together as individual businesses. In what way, you ask? 

We have each achieved the following; 

  • Introduced new services 
  • Recruited exciting talent 
  • Opened state of the art facilities and several new branches 
  • Introduced new, happy clients 

Naturally, these achievements haven’t come without serious time and effort.
Read on to find out how we worked to support Westover with their endeavours:
 


Identity

Westover has an incredible heritage, dating back as far as 1890! The practice is vet-owned and provides care for pets, horses and farm animals. To emphasise Westover’s history within the local area and their ability to treat a wide range of different animals, we designed new logos with imagery to represent recognised local landmarks and the key species that Westover treats.  


Solutions in a Crisis

To continue offering appointments throughout the pandemic, we built an online consultation service for the Westover website “in record time”. We have continued to develop this system so that it can now perform a range of functions including payments and submitting repeat prescriptions.

https://www.northnorfolknews.co.uk/news/22796485.vets-turn-video-continue-caring-four-legged-friends/  


Positioning Westover at the Heart of the Community

We have helped keep Westover’s various Facebook and Instagram channels up to date with consistent and trending content. Working closely with the team, we found a balance that shows personality, the friendly nature and demonstrates their service capabilities. 

https://www.instagram.com/reel/CgMsKjVj83h/  

As well as this we have strategically run PPC campaigns to increase awareness of specific services in relevant postal addresses. 


Digital Presence

Most recently – we were set a goal to highlight the new gold standard vet facilities, we designed and built a new website for each of the Westover branches (Small animals, Large and Caister Vets). As this is a high traffic site used not only for information but also appointments bookings, prescription requests and more, we worked hard to create a solution that is easy to navigate and both desktop/mobile friendly. 

https://www.westovervets.co.uk/small-animals/  

As icing on the cake, we picked the experts brains and designed a range of fact sheet resources for pet owners to demonstrate that client support is at the heart of Westover. 💚  

We’re proud to be continuing to support the Westover Veterinary Centre with its evolving marketing requirements.

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