Your £15k Marketing Dilemma
You’ve got £15,000 to spend. The marketing team’s suggesting a trade show: branded mugs, awkward handshakes, a booth hidden in the back corner.
It’s familiar. It’s visible. But is it smart?
Let’s flip the script.
What £15k Buys You Online
With PPC, that same budget doesn’t disappear in three days. It works again and again.
You’re not hoping the right person strolls past your stand. You’re placing your brand directly in front of them when they’re most likely to act.
You can target the right people, track every click, and follow up with laser focus. PPC doesn’t just show your logo. It shows up when your buyer is searching for exactly what you offer.
So Is PPC More Effective Than Events?
In most cases, yes, especially when your goal is measurable ROI.
Let’s break it down.
LinkedIn Ads: B2B Precision at Scale
Want to reach ops managers in mid-sized manufacturing firms? LinkedIn lets you do exactly that.
Target by job title, industry, company size and even seniority. Clicks might cost £5–£12, but you’re not paying for random foot traffic. You’re paying for precision.
Pair that with well-crafted messaging and a strong landing page, and you’ve got a lead machine.
Google Search: Meet Buyers Mid-Search
While your competitors are handing out branded water bottles, your ads can appear the moment someone searches for what you offer.
That’s the magic of Google Ads.
Intent-driven traffic. Instant feedback. High-conversion potential.
You’ll see what people are searching, which keywords are working, and how ready they are to take the next step.
Remarketing: Stay Front-of-Mind
Most visitors won’t convert the first time. But with remarketing, they don’t disappear.
Your brand follows them on LinkedIn, YouTube, news sites, and blogs—gently reminding them you’re still the right choice.
It’s subtle, consistent, and cost-effective.
Real Results: What a Targeted PPC Campaign Can Deliver
One client came to us with a clear goal: generate more leads without relying on costly seasonal campaigns or time-consuming events.
We launched a PPC campaign with a call-focused strategy, targeting local users searching for windows, doors, and conservatories.
The result? Over 40 direct phone calls in just four weeks! All trackable, qualified, and delivered on a modest budget. The cost per lead was significantly lower than what a single exhibition stand would have cost, with no branded mugs necessary.
So, Where Should Your £15k Go?
Events have their place. But they shouldn’t be your only play.
Digital ads give you a clear message in front of the right people, data that improves every month, and leads you can track, nurture, and close.
Instead of spending to be seen, spend to be chosen.
Want to See the ROI Before You Spend a Penny?
Book a free strategy call. We’ll show you exactly what your budget could do on PPC—and how many qualified leads it could bring in.
No fluff. No jargon. Just numbers.
Let’s turn your budget into something measurable.
