Marketing Strategy
A goal without a plan is just a wish.
Whether you’re a small start-up or a multi-national company, everyone has a budget that needs to be accounted for. A marketing plan lets you specify short, medium, and long term aims, backed up by a clearly defined set of steps to reach that goal.
We see customers time and time again who tell us they have a marketing plan, which turns out to be a wish list of business goals. A robust marketing strategy will help distinguish you from the rest, helping you to reach your target audience, grow your customer base, penetrate new markets, and make money!
A goal without a plan is just a wish.
Whether you’re a small start-up or a multi-national company, everyone has a budget that needs to be accounted for. A marketing plan lets you specify short, medium, and long term aims, backed up by a clearly defined set of steps to reach that goal.
We see customers time and time again who tell us they have a marketing plan, which turns out to be a wish list of business goals. A robust marketing strategy will help distinguish you from the rest, helping you to reach your target audience, grow your customer base, penetrate new markets, and make money!
Marketing Consultancy
Let us help you bring your dreams to life. You don’t have to have all the answers; our consultants will work with you to understand where you are right now, and where you want to be. With years of experience across a variety of sectors and marketing disciplines, we’ll help elevate your marketing to support company growth.
We can integrate seamlessly with your team, whether that’s your senior management team, a single department, your admin, or all of the above. By staying in regular contact with you and your team, we keep our finger on your company pulse to ensure relevant updates are fed back into your wider marketing plans.
We can support you a little, or a lot. It all depends on your preference. Whether you need a fully outsourced marketing department, or just need a senior consultant on hand to shape and lead your marketing activity in a structured way, we have solutions that are built around you.
Case Study
Creating Your Marketing Strategy
The basis of any good marketing strategy brings together the different strands of activity in one, cohesive plan. To take it to the next level, we add a few more ingredients.
Your strategy should be your very first port of call, before any social posts are written, or websites designed. Understanding your current position, your future goals and ambitions, as well as audience conversion goals, KPIs, and expected return on investment is fundamental.
A strategy should be created for any marketing activity before a single pen or keyboard is touched. A marketing strategy should look to understand where you are now, your goals, ambitions, audience conversion goals, KPIs, and expected return on investment.
Aligning these ambitions with budgetry restrictions, resource, and time will create short, medium and long term objectives.
Then each delivery mechanism needs to earn its place in the strategy demonstrating how it will support the end goal. Your marketing strategy is an evolving document that, with good reporting, should continue to build on your successes using data and learnings to create more targeted activities that deliver results.
A good marketing strategy will underpin the aims and ambitions for the business supporting growth and increased brand awareness.
Account Management
Good account management is paramount to successful delivery. We have an exciting Account Management structure that sees each account have a bespoke team built specifically based on their requirements. Leading the team will be an Account Director, specialising in strategy and industry, supported by an Account Manager who will be a day-to-day contact and work to implement your strategic ambitions. The Account Manager will have a team of content creators and specialists from digital, social, and web to back them up with exciting delivery.
Reporting
We don’t just talk a good game, we deliver results. Understanding exactly how your account is performing is important. We report on a monthly basis in a way that is meaningful to you, breaking down industry jargon, acronyms, and data into single reports that demonstrate ROI, performance, engagement, successes, and failures.
All this information is used to shape the next steps of delivery and to keep the marketing strategy current and evolving.