Anglia Kitchens & Bedrooms
Carefully crafted kitchens and bedrooms are the name of the game at Anglia Kitchens and Bedrooms. The Norfolk business were looking to give their leads a boost and drive more customers to their physical showroom based in Norwich.
A client we have a longstanding relationship with, when Anglia Kitchens and Bedrooms told us they wanted to light a fire under their leads, we stepped up to the plate. With over 25 years’ experience crafting bespoke, handcrafted kitchens and furniture, the brand was looking to increase brochure requests online, as well as footfall to their brick-and-mortar showroom based in Norwich. As a secondary goal, the client wanted to improve the User Experience (UX) and increase call back requests to capture those busy users online.
How we helped them
From our initial audit, we quickly identified that some work needed to be done in order to ensure their website was primed and ready to convert any leads. To do this, we implemented the correct conversion actions so that they could be tracked, along with new UX features designed to encourage users to take actions on the website.
The previous tracking strategy for the ‘Request a Brochure’ was loose at best, giving a poor indication of performance. We refined the game plan, using tools such as Tag Manager to integrate a new tracking strategy with their analytics. This gave us the foundation to optimise their Google Ads campaigns and begin to work on increasing conversions – in this case, achieving more brochure requests. We also utilised Facebook advertising to increase brand awareness and engagement, laying the groundwork for this to bring in more conversions and traffic in the future.
By implementing the right tracking strategy and tools from the get-go, we were able to run campaigns that were in line with the landing page and the client’s goal of getting more brochure requests. As the campaigns progressed, we were able to identify tactics that worked well on delivering the end goal and in turn focus on those campaigns going forward, resulting in a 51% increase in brochure requests since February 2021.
To address the secondary goal, we implemented UX changes to encourage new users to take action by adding a ‘Request a Call Back’ feature, taking into consideration users who are tight on time.
“We are very pleased with the whole process Furthermore Marketing put in place to improve our website. From added calls to action to written content for our blog, we have since seen an increase in interactions on our website.
We have also seen a 175% increase for brochure requests from all traffic sources, but even more so from PPC strategy, which includes Google Ads & Facebook Ads. Overall, there has been a 141% traffic increase to our website, which we are very happy about.”
– Robert, AKB