How to Communicate Your Sustainability Commitments Clearly Online
You’ve made the commitment — you’re aiming for net zero, delivering social value, and reducing your environmental impact. But can your stakeholders see that online? In today’s procurement and investment landscape, people don’t just listen — they search. If your sustainability strategy isn’t visible, clear, and credible across your digital channels, it could be holding […]
The Ultimate Marketing Stack for Infrastructure Framework Bids
When bidding for major infrastructure projects such as HS2, Thames Tideway, or regional transport frameworks, your marketing tools need to do more than generate leads. They need to build trust, demonstrate credibility, and reinforce your bid strategy at every touchpoint. At FM & Engage, we work with suppliers and contractors across energy, construction, and infrastructure […]
Showcase Apprenticeships to Build Your Brand Strength
Attracting and retaining skilled people is one of the biggest challenges in infrastructure, construction, and energy. Apprenticeships and training pathways are part of the solution — but they only make an impact if people know they exist. For many candidates, partners, and procurement teams, your website is the first place they go to learn about […]
Before You Blow £15k on an Event… Read This
Your £15k Marketing Dilemma You’ve got £15,000 to spend. The marketing team’s suggesting a trade show: branded mugs, awkward handshakes, a booth hidden in the back corner. It’s familiar. It’s visible. But is it smart? Let’s flip the script. What £15k Buys You Online With PPC, that same budget doesn’t disappear in three days. It […]
Event Marketing Strategy – B2B Networking
You’ve just come back from a big industry event – maybe it was SNS, GOW, Energy Networks Innovation Conference, or Future of Utilities. You’ve had back-to-back conversations, your feet still ache, and your head’s swimming with ideas, names, business cards and opportunities Now comes the part companies fall short : the follow-up: turning all that energy into real […]
How Marketing Can Attract and Retain Skilled Talent in Technical Industries
If you own or run a business in the energy supply chain, you’ll know that the skills shortage isn’t just a talking point – it’s a real and growing risk to delivery, growth, and profitability. What’s less widely acknowledged is that your marketing function has a key role to play in addressing that challenge. You are […]
Beyond the Anniversary: Turn Milestones Into Momentum for Your Brand
In business, longevity is an achievement often taken for granted. Yet the reality is stark: in the UK, nearly half of new businesses fail within their first three years, and fewer than 40% make it past five years. To endure, adapt, and thrive over decades — whether 10, 25, or 50 years — is nothing short of […]
How to measure the effectiveness of your content marketing.
Content is king, there’s no denying, but how do you assess its relevance and pertinence for your brand? Are you producing good content, or content that converts? That’s where KPIs come in.